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From this phenomena, it is quite interesting to analyze whether it will lead Jakarta people to support the green purchase behavior and more thoroughly to find out what factors that influence their green purchase behavior. Hence, it will help Indonesia government to persuade all Indonesians to go green in to save Indonesia from further environment destruction. As stated by Lin and Huang (2012) that the consumers with high green consumption cognition have high willingness to choose green products because they are more supportive to green products (Chen, Chen, Chen, Hsieh, 2012). It sounds a good improvement if many businesses turn into green businesses and people who have high green consumption is also increasing.

During the past decade, in the business phenomenon, the adaptation of environmental concerns into corporate practice has been gaining popularity (Mahesh, 2013). Green marketing is an important concern for producer from many kinds of industry and people as consumers also have willingness to buy green products which environmentally friendly although the price of green products is mostly more expensive than common products (Situmorang, 2011). This phenomenon is very interesting for many businesses to encourage them gaining more profit. According to Rehman and Dost (2013), there are four factors influencing green purchase intention, they are environmental concern, social influence, self-image, and man nature orientation. In addition, environmental attitude, consumer beliefs, and perceived quality of green products also have significant impact to green purchase intention (Iravani, Zadeh, Forozia, Shafaruddin, and Mahroeian, 2012).

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