During the past decade, in the business
phenomenon, the adaptation of environmental concerns into corporate practice
has been gaining popularity (Mahesh, 2013). Green marketing is an important
concern for producer from many kinds of industry and people as consumers also
have willingness to buy green products which environmentally friendly although
the price of green products is mostly more expensive than common products (Situmorang,
2011). This phenomenon is very interesting for many businesses to encourage
them gaining more profit. According to Rehman and
Langganan:
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